The Brain Audit by Sean D'Souza
Author:Sean D'Souza [D'Souza, Sean]
Language: eng
Format: epub
ISBN: 9780473213008
Publisher: BookBaby
Published: 2013-04-25T04:00:00+00:00
At no point has the customer said NO to the offering. Uh, huh! They could have said NO, and that would be that. But that’s not that.
They’re not saying NO.
They’re saying, “Yes, I want to go to the movies, but can you remove these crazy obstacles?” And as you can see, our job when getting a point across, is to remove those crazy obstacles. So that the person making the decision, is able to come up with their set of objections—and you in turn are able to logically overcome those objections.
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